![]() My stream of this loop seemed to count toward its tally (and chart position), but I’d have to listen to the full version on Spotify, iTunes, or elsewhere-platforms that record companies have said pay more money to labels and artists per play than YouTube. ![]() If my eyes and ears were to be believed, Republic Records seemed to have created a YouTube video that could generate fully counted streams for Post Malone’s new single while also preventing YouTubers from hearing the full song. The chorus goes, “I been fucking hoes and popping pillies, man / I feel just like a rock star.” Unfortunately, I couldn’t hear whether the verses by Post, or his guest star, 21 Savage, were any better-unless, that is, I clicked the links in the video’s description that led to Spotify, Apple Music, the iTunes Store, Google Play, Amazon Music, Deezer (what is Deezer?), SoundCloud, Tidal, or Pandora. What I found was a three-minute-and-thirty-eight-second loop of the chorus to “Rockstar,” with (at the time) more than forty million views and the comments disabled, uploaded to YouTube by Republic Records and tagged as if it were the full single. So I did what the overwhelming majority of people do when they want to sample a song they haven’t heard yet but have heard about: I looked it up on YouTube. Where did “Rockstar” come from? I decided I’d check the song out-maybe it was just good. 1 (after a summer-long, fan-driven campaign to get her there). 2 and then besting Cardi B’s “Bodak Yellow” for No. I hadn’t heard “Rockstar” on the radio once, so it seemed strange to me that it had shot so far up the chart so fast, débuting at No. It’s my way of keeping up with the songs Americans are listening to together as such, I’m familiar with the majority of the songs on the top half of Billboard’s Hot 100, which draws about thirty-five per cent of its rankings from radio airplay. I don’t use Spotify all too regularly, but I listen to mainstream radio almost every day. When that last bit of news broke, on Monday, it felt odd. Now, nearly two years later, the veteran music executive Lyor Cohen works at YouTube, Spotify playlists make or break new acts every day, and a rapper named Post Malone has a No. YouTube’s parent company, Google, resulting in industry-wide ![]() “value gap,” and it has caused conflict between record executives and Promotional tool proves to be the least profitable. It’s a vexing paradox: an artist’s most important Previous years reinforce this trend, and it’s a statistic thatĬontinues to roil the industry, as royalties generated from YouTubeĪre a fraction of what artists earn from traditional album sales and ![]() In 2015, video streams on YouTube and Vevo outnumbered and outpacedĪudio streams on all ad-supported platforms combined. ![]()
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